Do Anonymity Pseudonyms make more sense in the Product Descriptions online?

  • avoid blatant criticism
  • avoid preconceived notions
  • stay more focused
  • connect with larger audience

What does an ‘anonymity pseudonym’ or a ‘multiple-use name’ mean?

A pseudonym is a fictitious name, especially one used by an author. For example, ‘I wrote under the pseudonym of March Bloom’. Online, we find a lot of websites with an array of products. But, when it comes to selecting an ideal name for a product promotion on the websites and on mobile apps, such names fall under anonymity pseudonym. Products often make us go through further details so that we use them wisely, so that we quickly choose the one that’s good for us, with an ‘anonymity pseudonym’.

A snapshot from a website with a name used to explain a feature.

Now, who is Jenny Rosen?

If this question cropped up, it’s in some senses — questionable. Any product or any product description online is more powerful when the name attached to it is an anonymity pseudonym. For once the product starts highlighting a particular name, it appears as though that product will either cater to the ones who have that same name or will end up attracting those who possess a background closer to that name.

Why do I choose an anonymity pseudonym to describe different products online?

I have more than one reason to substantiate an anonymity pseudonym for the products online (because I can’t buy anything whimsical in a product description that may overshadow its purpose and appeal both). A product description online, without any specific name, helps me connect with more users worldwide.

Image on the left is of a passbook, with 2 specific names describing a feature on X website. Whereas, image on the right on Y website, is showing the feature of Total Spending with the word ‘your’ in the sub-heading to connect instantly with its users

Can you spot the difference?

If the answer is ‘Yes’, then I am sure you must have connected more with the image on your right. Although, the product features in sight are slightly different from each other, but it’s quite easy to figure out which one is able to communicate more.

Is it then imperative that we use an anonymity pseudonym to describe a product and its features online?

At least I can vouch for it after working on more than 10 products so far. When I pick an anonymity pseudonym like ‘John Doe’ for a product or its feature instead of ‘Shekhar Gupta’ or ‘Michael Phelps’, I

  • leave no room for misinterpretation
  • leave no space for biases or preconceived notions
  • attach no specific background, ethnicity or a particular race or a group
  • invite more interactions and engagement
  • make communication via website and app more human and friendly

At any given point, the key is — understanding what our target audience really wants.

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Ankita Mehra

Ankita Mehra

I am a full-time content designer, working on websites, apps and communications. I like listening to ‘Hotel California’ with a hot cup of tea.